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Founder's Formula

Founders Formula - Australian Botanicals Pro-Aging Treatment Concentrate Serum - FORTIFIED with B3

Founders Formula - Australian Botanicals Pro-Aging Treatment Concentrate Serum - FORTIFIED with B3

Regular price $148.00 AUD
Regular price $185.00 AUD Sale price $148.00 AUD
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  • Description
  • Ingredients
  • Instructions

16 potent Australian Botanical Actives selected as the super stars of newly researched Australian Botanicals. Founder's Formula FORTIFIED Australian Botanicals Pro-Aging Treatment Concentrate Serum is a true power-house, pro-aging multi-tasker.



  • Plumps and firms
  • Fades dark spots
  • Reduces the appearance of fine lines
  • Brightens
  • Builds collagen
  • Reduces the appearance of dark circles under the eyes
  • Addresses fatigue
  • Reduces congestion
  • Supports healthy, even skin
  • Hydrates


ONE Step - TEN Actions


  1. Multiple Potent Antioxidants (catechins and Vitamins A, C, B5, K, E, B6, B3, D) to reduce cell death and cell injury, the major cause of aging.
  2. Multiple hydrators (including Omega 3, 6, 9 and 7) to improve tissue matrix affinity, plump and firm cells, and reduce the appearance of fine lines.
  3. Brightening to break up pigmentation, reduce age spots and counteract photo-aging, and improve the appearance of dark circles under eyes, improving overall skin translucency.
  4. Stimulates to reduce the appearance of dark circles and improve radiance and fresh appearance.
  5. Promotes cell renewal to improve quality of skin and refine texture.
  6. Collagen and elastin production and synthesis to improve the skin matrix and tissue affinity, and to support natural ceramide maintenance.
  7. Balances skin oils to reduce dryness and deep skin irritation, corresponding skin unevenness, and the eventual risk response of formation of dark pigmentation.
  8. Dissolve dead skin cells and other skin debris to improve skin evenness, reduce congestion, improve smoothness and improve skin cell receptivity to phyto-actives.
  9. Anti-microbial to support skin cell immunity.
  10. Substantiation to support hydration and improve skin’s tolerance to aggressive substances.

The 16 Australian Botanicals included in the Founder’s Formula Pro-Aging Serum are:

Banksia – rich in glycosides that repair and restore skin health.

Kangaroo Flower – rich in natural hydrating fatty acids.

Snake Vine - with catechins with 100 times the antioxidant activity of Vitamin C and 25 times that of Vitamin E.

Kakadu Plum – world’s richest source natural Vitamin C, 100 times that of an orange.

Native River Mint – contains 6 phyto-actives with potent antioxidant and anti-inflammatory action.

Bush Lime – contains nine phyto-active compounds proven to support hydration, de-pigmentation, collagen synthesis and wrinkle reduction.

Native Orange Pearl – rich in naturally occurring Vitamins A and C.

Native Seaweed – exceptional moisturisation and improves tissue matrix affinity.

Kangaroo Apple - contains amino acids that increase red blood cell production, so increasing transport of oxygen and nutrients to cells, and has a substantiator that improves skin’s tolerance to aggressive substances.

Tasmanian Mountain Pepper Berry – a powerful anti-inflammatory and shown to stimulate up to two times elastin and collagen.

Lemon Myrtle – balances skin oils and naturally anti-microbial.

Strawberry Gum - especially high in anti-aging phyto-actives gallocatechin and catechins, and flavones myricetin glycoside and quercetin glycoside.

Waratah – amplifies efficacy of Vitamin C and contains a powerful cocktail of phyto-compounds - amines, alkaloids, adenise, anthocyanin, tryptophan, chlorogenic acid, caffeoylquinic acid and tarpenois – for dramatic multiple anti-aging action.

Aniseed Myrtle - with procyanidins with antioxidant activity 20 and 50 times more potent than Vitamin C and Vitamin E, respectively. Also has been shown to counteract spontaneous DNA mutations both at the mitochondrial and the nuclear level. Anti-hyper-pigmentation active – significantly improves pigmentation caused by sun exposure and hormonal abnormalities.

Pandanus (Wild Pineapple) - with enzymes Papain and Bromelain that dissolve dead skin cells, rich in Vitamins K, C, B6 and D. Contains some Niacinamide (B3).

Emu Apple - Phenolic and ellagic acid glycosides which hydrate and soothe.


FORTIFIED with Niacinamide B3.

Niacinamide (Vitamin B3) targets skin texture, reduces the appearance of enlarged pores and regulates excess oil production, which can lead to blemishes, blackheads and acne. There is no naturally occurring suitable source of niacinamide available in nature, so we have fortified the pro-aging formula with added B3 for those who need it.


Suitable for All Ethnicities and Skin Types.

Fragrance-Free. Vegan. Never Tested on Animals.

Certified Organic/Wild-harvested.

Wild-harvested ingredients tend to be more intense than cultivated ingredients, but are not generally certified as organic.

Organic Aloe Barbadensis Leaf Juice, Terminalia ferdinandiana (Kakadu Plum) Fruit Extract, Propanediol (from corn), Pentylene Glycol (from sugar-cane), Glycerin (natural, organic), Niacinamide (Vitamin B3), Banksia serrata (Banksia) Flower Extract, Anigozanthos flavidus (Kangaroo) Flower Extract, Hibbertia scandens (Snake Vine) Extract, Mentha australis (Native River Mint) Leaf Extract, Citrus glauca (Bush Lime) Fruit Extract, Maclura cochinchinensis (Native Orange) Fruit Extract, Durvillaea potatorum (Southern Bull Kelp) Extract, Solanum aviculare (Kangaroo Apple) Fruit Extract, Tasmannia lanceolata (Tasmanian Pepper Berry) Fruit Extract, Backhousia citriodora (Lemon Myrtle) Leaf Extract, Telopea speciosissima (Waratah) Flower Extract, Ananas sativus (Pandanus) Fruit Extract, Kunzea pomifera (Emu Apple) Fruit Extract, Eucalyptus olida (Strawberry Gum) Leaf Extract, Syzygium anisatum (Aniseed Myrtle) Leaf Extract, Sodium Levulinate (naturally-derived preservative), Sodium Anisate (naturally-derived preservative). 

pH 5.5

A little goes a long way.

Apply 1-2 drops to a cleansed, damp face and neck nightly before moisturiser.

If you are using the serum without first cleansing, then spritz the skin with a toner or mister first before applying.

If you are using more than one serum in your routine, it is fine to mix the serums before applying.

Apply before moisturiser and/or oils.

(Always patch test for sensitivity first before applying all over.)


Partner with Founder’s Formula Australian Botanicals Nourishing Facial Oils for very dehydrated or mature skin; and/or with Founder’s Formula Wild-Harvested Kakadu Plum Vitamin C Serum for sun damaged or very pigmented or wrinkled skin. If you are using more than one serum in your routine, it is fine to mix the serums before applying. Follow with oils and/or moisturiser.


Storage: To extend the life of your Founder's Formula natural oils and serums, store in a cool, dry, dark place.

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Customer Reviews

Based on 1 review
Tiffany Adair
A powerhouse serum!

Such an awesome product, it has everything to support an anti-aging regimen. The serum doesn't have a strong scent, it's faint from the ingredients used. The slightly off-white formula spreads easily onto skin and absorbs within a 1-2 minutes (I have oily skin and dehydrated at times).
After using the whole bottle (1 oz) my skin looked and felt healthier. My skin looked supple and bright. My pores weren't as noticeably filled with sebum plugs as prior to using the serum.
Overall a fantastic product that would benefit all skin types and skin goals.