At The Bare Theory, we live for the clean and conscious. We scrutinise and hand-pick every brand we partner with to ensure they meet our ingredient requirements, are ethically sourced, use sustainable packaging, are cruelty-free and of course have proven results. It is our mission to represent these brands that prioritise people and planet so our consumers know they are using is the best that money can buy. Slow beauty is our mission and we want you to love what you buy, so then you buy only what you love. This is simple, transparent, circular beauty. From soil to skin and repeat.We are a platform for clean beauty products and services. We search for the best brands and give them a spotlight.
We are a platform for clean beauty. We search for the best brands and give them a spotlight. We love hyperlocal founded, from locally made soaps, plantable cards and incredible sunscreens that are changing the way we shop and wear our products but we also stock global brands that are pioneering a movement of transparency. Whether you’re new to clean beauty, looking to add some products to your collection or just experience them in person, we love helping our customers on their clean journey.
The Bare Theory was founded by Lauren Raphael, a Perth girl who’s lived and travelled all over the world. Her career began in aviation where she worked for Emirates Airlines. There was a strong focus on appearance and immaculate presentation, which sparked her love of beauty. Lauren began buying a multitude of products and after a few years, ended up with cupboards full of products and feeling a little overwhelmed.
As Lauren began a family, she found herself living in India, where she began to experiment with more natural and alternative products. Her story is rooted in motherhood, as when her daughter was a toddler, she suffered a chemical burn in her eye. This was a turning point for Lauren, and she decided she only wanted safe and natural products in her home.
Lauren sought out as much information as she could about toxins and after reading Low Tox Life by Alexx Stuart, she was converted. Staurt’s methodology talks about how doing something is enough even if it is just one thing - “I didn’t feel like I had to completely overhaul my household - I could start making small changes for the better. It was sustainable, easy to implement and made me feel like I was embarking on a new journey without having to change everything all at once.”
When Lauren returned to her hometown of Perth, she stumbled across Limon Shop and instantly had a connection with the ownerJulianna. It was the store she’d been looking for that made shopping for clean beauty products easy. It was here Lauren purchased one of her most treasured beauty resources, Truth in Beauty by the founder of organic beauty brand Mukti. It changed her life.
When she heard the store was closing, she knew it was a sign for her to step into the clean beauty world and start The Bare Theory.
Here she’s fostering not just a store, but a community, built around the pillars of clean beauty and conscious living. In addition to the incredible range of natural and clean products, The Bare Theory is also home to a range of beauty and wellness providers including naturopathy, organic spray tanning, makeup application, perfume workshops and kinesiology.
Lauren takes a holistic approach to defining what “clean” really is, considering ingredients, ethical sourcing and recyclability. Her ethos is “from soil to skin, with clean in-between.”
All of the brands we partner with are hand-picked and heavily investigated to ensure they meet our clean ingredient requirements. Clean can mean different things to different people, but for us, we’re looking for ingredients that are ethically sourced, free of any synthetic fragrances and free from hormone-disrupting chemicals. We also need our products to be potent, so they all really pack a punch in terms of results.
Ingredients We Love
- Lactic acid
- Essential oils
- Vitamin E, C and A
- Fruit oils and acids
- Flowers and plants
Ingredients On Our Blacklist
- Formaldehyde and formaldehyde releasers
- Synthetic fragrances
- Carbon black
- Polyethylene glycol
We only work with brands that are transparent with their ingredients. A good rule of thumb is the first ingredient on the label is the most potent - so we ensure that the first three or four are really good ones!
Warning and Disclaimers
At The Bare Theory we have great relationships with all of our brand founders and have selected to stock their products because their values align with ours. All reasonable efforts have been made to ensure that ingredient listings, images, cosmetic colours and descriptions are accurate and up to date however we would recommend that you read all ingredients and instructions prior to using any product you purchase. You are welcome to contact us should you need clarification on anything you are unsure about.
At The Bare Theory, we are passionate about products that do no harm to people or planet. Beauty waste has been a longstanding culprit in the the global waste crisis - the option to refill, repurpose or recycle empty packaging is imperative. It is an ongoing process and many beauty brands are still working towards this goal so we felt the need to help minimise the impact from our store.
The Bare Theory is thrilled to offer an innovative recycling solution for empty beauty packaging that cannot be recycled at home. Simply return your empty packaging to us and it will be packed in our Zero Waste Box™ and sent for recycling. The Zero Waste Box™ system is an all-in-one recycling solution from TerraCycle®. Everything collected through the box is sorted and processed into raw materials that can be reused instead of being sent to landfill.
TerraCycle® explains that most items are in fact recyclable but due to the cost often mean they are destined for landfill. The Zero Waste Box™ provides a solution by recycling the hard-to-recycle so rest assured that anything you buy from us will not contribute to throwaway culture.
As an added bonus, you will receive 10% off any purchase made when you drop your empty beauty containers into our Zero Waste Box™ to be recycled - we just ask that you ensure they are clean and completely dry.
You can find out more about the amazing work TerraCycle® does, and find other depots for other types of recycling here.
We truly believe in cyclical consumption that gives back to the Earth and with your help we can make change.